Our Vision for Abounding Harvest

Revised 02/20/12
Abounding Harvest Mountain Farm is a small-scale, organic, family farm located in the Santa Cruz Mountains. We specialize in fruit and summer vegetables. We have avocado and citrus groves as well as blocks of pomegranates, kiwis, and persimmons. Our vegetable crops differ from year to year, but always include onions, potatoes, peppers, tomatoes and tomatillos in the hot season. Our fruit harvest occurs during the rainy season, with pomegranates in the fall followed by avocados and different varieties of citrus as the season progresses.

Our unique selling proposition is that we grow, harvest and sell locally to the surrounding mountain resident community. Customers know where the food they eat is grown. Our target geographic market is Santa Cruz mountain residents who live between the Summit Road exit on Hwy 17 and Scott’s Valley. This niche market includes health-conscious and environmentally-mindful individuals and families. Our competitive advantages are a central location, convenience and quality. We feature a wide variety of primarily heirloom produce that is organically-grown, and thus pesticide and herbicide-free. The natural beauty of our location, landscaped gardens, architecturally-distinct steel silo and earth-sheltered dwelling are some of the farm attractions. We enjoy the farm functioning an art garden for Daniel's steel sculptures.

Mission: To provide nourishing food and support healthy lifestyle choices among our community members.

Personal Goals:
1. To become less dependent on large-scale, non-local agribusiness for sustenance.
2. To live by producing our own food from the beautiful mountain land.
3. To connect with our community of mountain residents.
4. To form the foundation for raising consciousness in our community.

Business Goals:
1. To achieve economic stability and profit.
2. To make a positive economic contribution to the community and neighborhood.
3. To manage a "sustainable" business from environmental and personal health perspectives.

Thanks for your interest! You can view our site plan here.